Hotel, resort, and tour SEO

Get named when travelers ask AI where to go.

Travelers now plan with ChatGPT, Gemini, and Google. We help independent hotels, resorts, and tour operators show up in those answers and turn them into direct bookings.

Hotels, resorts and tours
ANSWER ENGINE
  • ChatGPT
  • Gemini
  • Perplexity
  • Copilot
  • AI Overviews

Quiet boutique hotel near the beach for an anniversary?

  1. Your hotel CitedAdults-friendly, ocean-view rooms, direct booking perks

Sources: yourhotel.com · Tripadvisor · Google reviews

Illustration. We track how ChatGPT, Gemini, Perplexity, Copilot, and Google AI answer the questions your customers ask.
Boutique hotel
Room interior
Local experience

01 / The opportunity

AI travel answers favor the businesses they understand.

7.2%

average ChatGPT conversion rate for hotels and resorts, the highest of any industry studied

First Page Sage, 2026

94%

of hotels are invisible in AI search results

Curacity and Cornell analysis, reported by Skift, 2026

When AI suggests three places to stay, independents with clear, consistent information can be named alongside the big brands. Every direct booking you win keeps the commission.

02 / Where AI looks

Where AI gets its answer about your property

  1. Your websiteRooms, rates, amenities, location details, and FAQs in plain, crawlable text, with a short path to book direct.
  2. Review platformsGoogle reviews, Tripadvisor, and booking sites, especially reviews that describe specific experiences.
  3. Listings and travel platformsGoogle Business Profile, Google Things to Do for tours, Bing, Apple Maps, and complete OTA listings.
  4. Editorial mentionsTravel guides, local tourism sites, blogs, and media that name your property.

03 / What we do for hospitality

A playbook built for travel

Pages travelers and AI can use

Room, tour, and experience pages that answer the questions travelers ask, written so AI can quote them.

Location and experience guides

"Things to do near us" and seasonal guides that make you the local expert AI cites.

Consistent listings everywhere

Google, Bing, Apple, Tripadvisor, and travel platforms aligned to one identity.

GoogleBingAppleTripadvisor

Reviews that describe experiences

A simple post-stay review request that encourages specific, recent reviews.

GoogleTripadvisor

Fast, direct-booking website

A site that loads fast on a phone, connects to your booking engine, and makes booking direct the easy choice.

Travel PR

Data-led stories and local partnerships that earn mentions in travel and regional media (Authority plan).

04 / Recommended start

The usual starting point for an independent property

  • Silver or Gold website$1,999 or $3,899 (launch offer)
  • Visible or Growth plan$699 or $1,499 a month
  • BundleYour first plan month is free when you build and start a plan together

Frequently asked questions

Can you connect our booking engine?

Yes. We connect your existing booking engine or channel manager so travelers can book direct from your site.

Will this replace OTAs?

No, and it shouldn't. OTAs still bring guests. The goal is to win more of the travelers who would happily book direct if they found you first.

Do you work with tour and activity operators?

Yes. Tours have their own sources, such as Google Things to Do and Tripadvisor experiences, and we optimize for them.

Do you work with properties outside the US?

Yes. We work with independent properties in the US and internationally. Ask us about pricing outside the US.

Find out which properties AI recommends instead of yours.

Our audit shows how ChatGPT, Gemini, Perplexity, Copilot, and Google answer travelers' questions about where to stay and what to do today, and what to fix first to win more direct bookings.

Replies within one business day.